4 to 8, aka “Arthur Tate” x SSE x Behaviour Change
Working with the guys at Behaviour Change we were delighted to create this charming animation to help change the way we could use our energy.
Arthur had previously been used in the print world and we were tasked to bring him to life so he could tell us his plans. We realised him in 2D and 2.5D as a ‘Mr Man-Minion-Style’ character - flicking switches on and off, taking showers and getting positively flustered! We illustrated, animated, directed and produced this two minute film about how to save money and the planet for SSE. Script Writing and Words by Nik Huggins, Foley by Leo Crossing and Voiced by Monica Bertei.
Behaviour Change develop ideas that help people do the right thing. Working with businesses, charities, government and foundations to expand understanding of what really works to change behaviour.