Halō x Uncommon x MadeWithUs - Beyond the asterisk*
We were thoroughly delighted to work with another brand and company that’s making a difference for our planet and for it’s future. Halō’s coffee pods are one amazing step towards ending a massive problem with waste and harm to our planet. The very reason Made With Us began was to work with like minded creatives and clients that want to make a difference through work that inspires change. To change our behaviour, how we use our planet, it’s resources and how we interact with it.
‘The world's best coffees, in a way that's best for the world’ #sustainable #coffee #capsules
It’s a bold statement and it’s backed up with a great brand and ethos. Capsules made from plant based materials that can biodegrade in a few short weeks compared to aluminium coffee pod capsules that would take over 500 years!
The animation and design is straightforward, to the point, powerful advertising with purpose. Simply illustrated and a cleverly though out animation tells the story about the brand, what they stand for and what they’re selling. Bold black and white visuals and a bold voice to boot!
Little Black Book: lbbonline.com/news/uncommon-goes-beyond-the-asterisk-to-define-what-sustainability-means-for-halo/
Uncommon is an independent creative company that wants to help build the sort of brands that make the world a better place. Common brands are out to turn a quick buck and sod the environmental or social consequences. Uncommon brands are brands that make uncommon decisions, achieve uncommon success, brands that strive to make a positive impact on the world around us. Sounds like a cool place to be.
Creative: Jem Bauermeister
Illustration: Martin Fürst
Animation, Sound Design, Graphic Design and Edit: James @ MadeWithUs
Sound Design: Wake The Town
#halocoffee #halo #madewithus
The End Results
The client was delighted with their social toolkit of digital films, cut-downs and square format cuts. Looking forward to seeing the ripple of change in coffee consumption and recycling that we should all be a part of. Go buy some coffee here and save the planet: https://halo.coffee