HP Conference Mood Film.
PALO ALTO, CA: One year after HP rolled out its diversity initiative, the company’s agencies have exceeded their targets for female representation and held a conference. This is a mood film we created with BBDO and CherryCherry VFX.
BBDO Worldwide, Fred & Farid, gyro, PHD and Edelman are including more women and minorities in their ranks, specifically in senior and creative leadership roles. A goal of 56 percent women on account teams and 47 percent women in senior leadership roles. All agencies set their own goals for improved minority representation.
Illustrated by Zoe Potaka
Animated by James Cook