Planes, Trains and Automobile Launches!
The reveal of Jaguar's iPace and Range Rover's SV Coupé
Working with Imagination again here in the UK for several weeks on the Press Launch Graphics for Jaguar Land Rover's car launches in Geneva, James from @madewithuscollective also travelled with the Imagination gang to work on site to make sure everything went smoothly.
James created graphics for the JLR Wave and Lounge LEDs. 3 waves 5 meters long and 2 metres wide. The creative took inspiration from the branding and commercials created for the two cars. Lots of shine, flares and bokeh to compliment the cars and the mammoth amount of other design work created for the stands, VR sections and lounge areas.
Battling the Beast from the East, most of the Press crew had flights cancelled and needed to take trains across Europe to make sure they got there and leave enough time for changes to be made to graphics and the show's running order. Up at 5, 4 trains, 3 cabs, 3 make shift offices (one train bar) 2 bags of crisps, 2 bars of chocolate and one proposal involving a toilet, a plug and a lovely train steward/ acquaintance called Julian later we arrived!
The show went very well, agency and clients were delighted and we look forward to working with Imagination again soon... but not the extreme temperatures!