JD Sports - Forever Forward x Uncommon

Working again with the fab team at Uncommon for JD Sports rebrand. I was part of a large team working for many months on their Forever Forward Rebrand. Lovely animated type and assets for commercials, socials, films and content.
The huge redesign of the brand’s identity, created by Uncommon Creative Studio, will emerge globally across the next few years, with multiple evolutions in the pipeline, across in-store, social, OOH, CRM and AV. The work also includes motion design, and an extensive design toolkit, which will be rolled out to all 38 markets.
Here are some lovely videos and photos of the sites.