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George At Asda

 

George at Asda x Wild Island x MadeWithUs - ‘Planet Friendly’

They said it couldn’t be done, a fully animated TVC in less than a week?!! Turns out we can make it happen!
Working alongside the lovely team at Wild Island Films we storyboarded, created, produced, and animated a 'stop-motion' commercial to advertise George's Planet-Friendly Clothing Range and Take Back scheme.

Wild Island approached us to create a commercial that had a balance of George’s brand ethos, the planet-friendly clothing range, recycling, and sustainability. We quickly jumped at the chance to create something stop-motion and hand-made using brand assets and an already agreed-upon script.

What we ended up with was a paper-crafted, hand-made, super fun spot that hit the brief, and the client was delighted. Win-win.

 
 

Stills

Some frames from the commercial. #motiongraphics, #animation, #3D, #2D, #madewithus

 
 
 
 

Credits

Brand: George at Asda
Agency: Wild Island
Post Production, Motion Graphics, and Animation: MadeWithUs
Producer: Dai Davison